2025 Facebook Stats Every Marketer Should Know

Why Facebook’s Massive Audience Is a Big Deal

Facebook is huge—think 3.065 billion people logging in every month as of mid-2024. That’s up 3% from last year, and it’s still the biggest social media platform out there. Its users are from all over, with all kinds of interests, so you can reach pretty much anyone you want.

• Where People Are: India’s got the most users with 369.9 million, followed by the U.S. at 186.4 million, and Indonesia at 136.35 million. Whether you’re targeting your hometown or the whole world, Facebook’s got you covered with opportunities for brands like RB IT Agency US to connect with diverse audiences.
• Who’s On It: In the U.S., the 25–34 age group is the biggest chunk at 24.2%, with 35- to 44-year-olds at 19%. Almost half of all users are 18 to 35, so it’s perfect for campaigns aimed at younger, tech-loving folks, ideal for tech-driven businesses like RB IT Agency US.
• Men vs. Women: Globally, 56.8% of users are guys, and 43.2% are women, giving you a pretty even mix to work with.

Why It Matters: With so many different people scrolling through Facebook, you’ve got to be smart about standing out. Filling your page with the right posts and keywords helps people find you without much effort. For a brand like RB IT Agency US, leveraging targeted content can make your page more discoverable. 

How to Get People Hooked on Your Content

The secret to winning on Facebook is getting people to like, comment, and share your stuff. In 2025, some types of posts and posting tricks are better at grabbing attention than others.

• Videos Are King: People spend half their time on Facebook watching videos, and 2 billion check out videos that can have ads every month. Short, vertical videos like Facebook Reels get 35% more clicks than other videos and have an 8.65% engagement rate, way better than the 4.25% for photos.
• Stories Are a Hit: Every day, 500 million people check out Facebook Stories. After seeing a brand’s Story, 58% head to the brand’s website, and 31% swing by a store in person.
• How Different Businesses Do: On average, posts get a 3.91% engagement rate, but it depends on the industry—education gets 1.36%, entertainment 1%, and food and beverage 0.67%.

Pro Tip :  Post Reels and Stories to grab attention fast. Add captions since 85% of videos are watched on mute, and share your posts between 7 to 11 AM when people are most active. Increasing your page’s likes, such as through strategies like Buy Cheap Facebook Likes, can help your content rank higher in Facebook’s feed and draw more engagement.

Cashing In with Facebook Ads

Facebook’s ads are a big deal, with $170 billion expected in ad revenue in 2025, up from $164.5 billion in 2024. Businesses love them because they’re affordable and actually work.

• Big Payoff: 23% of marketers say Facebook gives them the best return on their money. Worldwide, 29% of marketers and 22% of B2B marketers say it’s their go-to platform for profits.
• What Ads Cost:
• Average cost per click (CPC): $1.72, but as low as $0.77 for ads that send people to your website.
• Average cost per action (CPA): $18.68, though it’s pricier for fields like legal ($8+) and healthcare ($4+).
• Click-through rates (CTR): Ads driving website visits average 1.57%, with travel (6.62%), arts and entertainment (3.70%), and real estate (3.69%) leading the pack.
• Ads Are Getting Seen: In 2023, ad views shot up by 31%, meaning more people are noticing them.

Why It Matters: Facebook ads let you zero in on your ideal customer and see exactly how your campaign’s doing. Using 3 to 10 different images or videos in your ads can cut costs by 46%. A page with more likes can appear more trustworthy to advertisers, helping your ads perform better.

Selling Stuff on Facebook

Facebook isn’t just for chatting—it’s a huge online store. In 2025, Facebook and Instagram are expected to rake in $94 billion from social shopping, making it a hotspot for finding products.

• Shopping Facts:
• 19% of U.S. shoppers start looking for products on Facebook, sometimes beating out Google.
• 64.6 million people shopped on Facebook Shops in 2024, and that number’s only going up.
• 1 billion people browse Facebook Marketplace every month, making it awesome for direct sales.
• How People Shop: 62% of U.S. shoppers have bought something on Facebook, and 27% of shoppers worldwide love it for online shopping.

Pro Tip: Set up Facebook Shops or list items on Marketplace to sell more. Share your products in Stories, since 50% of users discover new stuff this way. A page with more likes can make your shop look more trustworthy, attracting more customers. Want to get more likes ? Click here and check out a trusted social media marketing agency. 

Making Your Page Easy to Find

In 2025, Facebook is like a social network and a search engine rolled into one. A few tricks can help more people stumble across your page.

• Simple Web Address: A clean URL like facebook.com/YourShop gets more clicks and helps you show up in searches.
• Use the Right Words: Sprinkle specific phrases like “fresh coffee Seattle” in your page name, description, and posts to get found easier.
• Links from Other Places: If trusted websites link to your Facebook page, it builds credibility and boosts your ranking.
• Likes Help: Likes and shares don’t directly improve your search rank, but they make your page look popular, which drives more clicks to your site.

Why It Matters: A page that’s easy to find gets more visitors, both on Facebook and elsewhere. Keep your About section up to date and organize your content with tabs. Growing your page’s likes can make it appear more credible, encouraging more clicks and engagement.

What’s Coming in 2025

Facebook keeps changing, so you’ve got to stay sharp. Here’s what to keep an eye on:

• Reels Are Taking Over: 3.5 billion Reels are shared daily across Meta’s platforms, with 13% more reach in 2024.
• Messenger’s a Gem: With 194 million U.S. users, Facebook Messenger is great for personal ads and helping customers.
• Teens Are Moving On: Only 33% of U.S. teens use Facebook, down from 71% years ago, so you might need TikTok to reach younger folks.

Pro Tip: Focus on Reels and Messenger to keep people engaged, but don’t forget other platforms for teens. Tools like Hootsuite or Semrush can show you what’s working.

Let’s Conclude It Up

Facebook’s huge crowd, awesome features, and killer ads make it a must for marketers in 2025. With 3.065 billion users, videos, search tricks, and shopping tools, you can grow your business like crazy. Keep playing with Reels and Stories, check your analytics to get better, and stay on top of the numbers. Boost your page with more likes to make it pop and build trust. Jump in now and own Facebook marketing in 2025!