Counter High Merchandiser: A Guide to Effective Display Solutions
In retailing, the appearance of an item is as important as the item itself. A counter high merchandiser is a useful piece of equipment for stores that seek to utilize every inch of space and provide product visibility. These small but effective free-standing units are intended to be located on countertops and thus provide a good opportunity for retailers to draw customers’ attention and increase sales.
In this blog post, we will discuss what these merchandisers are, the advantages of using these displays, how to use them, and how to maximize your store’s space and sales with these versatile fixtures.
What is a Counter High Merchandiser?
A counter-high merchandiser is a small marketing unit located on the counter or at an elevated place. These merchandise are available in different shapes and designs, such as shelves, bins, rotating racks, and clear cases. They are ideal for displaying smaller or unplanned-purchase products, such as confectionery, cosmetics, electronics, or jewelry, which are frequently purchased.
Retailers use them to make an attractive display that will attract a customer’s attention when they are paying or browsing. These displays are common in grocery stores, convenience stores, gift shops, and cafes.
Why Are Counter High Merchandisers Important?
- Maximize Space
Countertop spaces are vacant most of the time. A counter-high display enables retailers to turn these areas into selling opportunities. By using vertical space, merchandisers assist you to put more products on the shelves, but they do not take up too much space. - Encourage Impulse Buys
Strategically placing these units near checkout counters or waiting areas can make customers purchase items they did not plan for. Customers waiting to pay or to pick up something are more likely to take an additional product if placed within their reach. - Highlight Key Products
These displays are particularly useful for advertising certain products, such as the latest stock, popular products, or products for a particular season. When displayed at eye level, these merchandisers help customers see and decide on products they would have paid little attention to. - Organize Small Products
Small items can get lost on large shelves or displays. These units help you arrange items conveniently and give your store a more professional appearance.
Types of Counter-High Merchandisers
- Rotating Racks
Ideal for postcards, toys, or key chains, the rotating racks enable customers to view the items by rotating the shelves. These are perfect for saving space and showcasing a range of items. - Clear Display Cases
These cases are best suited for displaying items such as baked products, jewelry, or electronics. The clear design ensures that the product is visible while still preventing the product from getting contaminated by dust or interference by people. - Tiered Shelves
Tiering gives depth, which allows for a product to be displayed in several layers, depending on the number of products to be displayed. They are useful for carrying snacks, small packed foods, and even beauty products. - Bins or Compartments
These are perfect for small or irregularly shaped products such as candy, trial-size products, or office supplies. Products are easily visible and can be accessed by the customers.
Tips for Using Counter High Merchandisers Effectively
- Choose the Right Location
The location of your display apparatus is important. Place it in places where it will get maximum exposure, for instance at the point of sale, or near customer service desks. - Keep It Organized
A cluttered merchandiser can confuse customers, and therefore, they are discouraged from buying the products. Encourage a clean look to avoid product overcrowding and to have the products well ordered. For example, put together related items or group items of the same price range. - Update Displays Regularly
Customers become bored every time they visit the store when they see the same items on the counters. Continued customer interests need to be stimulated by highlighting seasonal products or products that have recently arrived in the stores. - Use Eye-Catching Signage
Place tiny labels or price stickers to create awareness of the items on offer. It is good to convey promotions or even special deals in bright colors and clear fonts. - Stick to a Theme
If your store is promoting a specific product or is during a festive period, you should use the merchandiser to promote the event. For instance, the merchandiser can be loaded during the holiday period with ornaments, candles, or holiday foods.
Best Products to Display in a Counter High Merchandiser
- Snacks and Beverages
- Travel-Sized Products
- Gift Items
- Tech Accessories
- Promotional Items
Benefits of Counter High Merchandisers for Different Businesses
- Grocery Stores
Placing snacks, gums, or toys at the counters where people pay their bills increases the chances of last-minute purchases. - Cafes and Bakeries
Showing cakes, cookies, pies, coffee, and other beverages in glass cases encourages customers to make more orders. - Gift Shops
Self-service islands that have revolving stands, containing postcards, mementos, or little novelties compel a purchase. - Pharmacies
Pocket-sized medicines, hand sanitizers, or face masks can be displayed near the cashier counter. - Electronics Stores
Showcasing trendy and inexpensive gadgets and gizmos near the point of sale creates an impulse buying situation.
How to Choose the Right Counter High Merchandiser
- Consider Your Space
You should measure your counter area before purchasing a merchandiser. Ensure it doesn’t take up too much space, but it should be well accommodated to avoid congesting the area. - Think About Your Products
Select a merchandiser according to the size and kind of product that you want to showcase. - Durability
Select a merchandiser according to the size and kind of product that you want to showcase. - Aesthetics
Choose a design that complements the styles of your store. A current, professional merchandiser’s futuristic design can help improve the look of your space.
Conclusion
A counter high merchandiser is a basic but highly effective technique for increasing sales and optimizing the stores’ facilities. When done to optimize the counter space and arrangement of the products, these types of displays can help create an impulse buy and improve the customers’ experience.
Whether you run a small gift shop, a fast-paced café, or even a convenience store, a counter-high merchandiser will benefit your business. Always make sure the display area is frequently updated, well managed, and well designed to fully harness this effective retail option.
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