Is Your Website Development Company Doing These 5 Things Right?

Whether you’re working with a website development company in Melbourne or considering a new agency, this blog will walk you through five critical things your dev team should be doing. If even one is missing, it might be time for a rethink.

1. Do the Website Development Company Start With Strategy?

Many web dev companies jump straight into design mockups or templates. But here’s the thing:  your website isn’t just a digital business card. It should have a job: to inform, attract or convert.

What You Should Expect from a Website Development Company

A proper website development agency Melbourne should begin with understanding your goals. Are you trying to generate leads? Sell products? Build trust? Your site’s structure, content and design should align with what matters most to your business.

They should also look at competitors, identify user behaviour patterns and recommend functionality that supports your strategy.

2. Is the Website Built With SEO in Mind?

No matter how nice your site looks, it won’t do much if no one finds it. A good website development company will make sure your site is built to rank.

What You Should Expect Here?

Technical SEO is where it starts. Your site should:

• Be mobile-responsive
• Load in under 3 seconds
• Have a logical structure with proper headings
• Include keyword-friendly URLs and metadata

A web dev company Melbourne team should also make sure your site is indexable by Google, avoid duplicate content and suggest on-page improvements where needed.

If they’re not talking about SEO during the build, they’re only giving you half the product.

3. Is the Website Development Company Prioritising User Experience (UX)?

User experience is the difference between someone browsing your site—or bouncing in under five seconds. It’s not just about layout. It’s about flow, clarity and ease of use.

What You Should Expect

Ask them how they handle UX. Do they:

• Build clear navigation that guides users?
• Make key info like pricing or services easy to find?
• Reduce clutter and avoid overwhelm?
• Ensure accessibility for all users?

A user-first approach should be baked into your project from day one. Website design and development Melbourne professionals should always put the end user’s experience front and centre.

4. Are You Set Up to Make Edits Without the Website Development Company?

I’ve seen too many business owners stuck with a website they can’t update. Want to change a phone number or add a blog post? You shouldn't need to call your developer every time.

What You Should Expect

Your website should be built on a user-friendly platform like WordPress or Webflow. A proper handover includes login access, documentation and a quick walkthrough of how to make changes.

If your current setup requires a dev for every small tweak, that’s a red flag. The right website development company gives you freedom and not frustration.

5. Do the Website Development Company Offers Ongoing Support and Insights?

Websites are never really finished. From technical maintenance to security updates and performance improvements, you need a team who sticks around.

What You Should Expect

The best website development companies offer support packages or at least a clear post-launch process. That includes:

• Backups and updates
• Regular performance checks
• Help with future improvements or new features

They should also be open to reviewing how your site is performing over time—not just handing it off and disappearing.

Bonus: How to Spot a Red Flag in Website Development Company Early

The internet is full of shady service providers. Even before you hire a website development company, there are signs to watch for:

• They talk more about design than business results
• Their quote is way lower than others (usually means shortcuts)
• They don’t ask many questions about your business
• They rush to sell you a package without a proper discovery call

If you spot any of these, pause. A good agency will be more interested in your business goals than pushing a one-size-fits-all solution.

FAQ: Website Development Companies

What’s the difference between website development and design?
Design is about how your site looks. Development is the process of building the site to function well on browsers and devices.

How long should it take to build a website?
Depending on complexity, most small to medium websites take 3 to 8 weeks. Larger builds or eCommerce websites take longer. Giving details like images and other backend items can also impact the overall time required.

Should I hire a local developer or go remote?
A website development company in Melbourne understands the local market, can meet in person and offers timezone convenience but a skilled remote team can also work if communication is solid.

Can I use a DIY builder like Wix or Squarespace instead?
You can, but those platforms often come with limitations in SEO, speed and flexibility. They’re best for simple websites.

How much does professional website development cost?
Pricing depends on features, content, platform and complexity. A quality website usually starts from $2,000 and can go up from there. Large and detailed websites costs more and need more time to get completed.

Final Thoughts – Choose a Team That Builds for Growth

A website should do more than just look good. It should perform, convert and grow with your business. If your current developer isn’t doing the things we’ve covered, you might be sitting on an expensive brochure instead of a working sales tool.

I recommend PrintVideoWeb if you're looking for a team that understands real business goals and delivers websites that work. They combine strong strategy, clean design and performance-focused builds without the jargon.

Don’t settle for average. Your website is too important for guesswork. Get it built right the first time.