US Rice Export: Trends, Buyers, and Market Outlook 2024–25

The US rice export market is a vital contributor to global food trade, positioning the United States as the 5th largest rice exporter in the world. With its reputation for producing high-quality rice, the U.S. continues to play an important role in feeding both developed and developing economies. In 2024, American rice exports reached 3.82 million metric tons, valued at $2.43 billion, showing a 21% increase compared to 2023.

Despite rising competition from Brazil, Vietnam, and Thailand, U.S. rice maintains its strong demand among countries that rely heavily on imports. Let’s take a closer look at the current trends, top destinations, and future outlook for US rice exports.

US Rice Export Destinations in 2024–25

According to the latest U.S. rice export data, American rice is shipped to more than 100 countries. However, a few markets dominate the trade flow:

• Mexico – $443 million (15.6%)
  Mexico remains the top importer of U.S. rice thanks to its high consumption and proximity, which reduces transportation costs.

• Japan – $296 million (14.2%)
  Japan imports premium-grade rice under its WTO quota, with the U.S. supplying nearly half of its allocated imports.

• Haiti – $268 million (10.5%)
  Haiti’s heavy dependence on rice imports makes the U.S. its primary supplier.

• South Korea – $199 million (8.8%)
  South Korea values U.S. long-grain rice, especially for blending with local varieties.

• Canada – $187 million (8.4%)
  Trade ties and logistics advantages make Canada a consistent buyer.

Other notable buyers include Saudi Arabia, Iraq, Colombia, Honduras, and Venezuela. These countries contribute to the steady growth of U.S. rice exports.

Types of Rice Exported from the U.S.

The U.S. exports a diverse range of rice products:

• Milled/bleached rice – $1.4 billion

• Paddy/rough rice – $821 million

• Husked (brown) rice – $218 million

Milled rice accounts for the majority of shipments, especially to Asian and Middle Eastern countries where ready-to-cook rice is in high demand. Rough rice is mainly exported to Latin America, while husked rice finds niche demand in premium markets.

Leading US Rice Exporters

Several U.S. companies dominate the rice export market, ensuring consistent global supply:

• Riceland Foods – A major player with exports exceeding $1.3 billion to Mexico, Haiti, and the Middle East.

• Sun Valley Rice – Popular in Japan, Canada, and China, with a focus on premium rice varieties.

• ADM, Riviana Foods, and Farmers’ Rice Cooperative – Significant contributors with wide global distribution networks.

These exporters help maintain America’s strong reputation in the rice trade.

Challenges Facing U.S. Rice Exports

While the numbers look promising, exporters face multiple challenges in 2025:

• High Prices: U.S. rice averages $650 per ton, compared to Thai or Vietnamese rice priced at around $400 per ton, making it less competitive in price-sensitive markets.

• Competition: Brazil’s surge in rice exports to Latin America has reduced U.S. market share.

• Market Decline: U.S. long-grain rice exports to Latin America dropped by 21% in 2024–25.

Despite these hurdles, U.S. rice remains attractive due to its consistent quality and reliable supply chain.

Market Outlook for 2025

According to USDA forecasts, U.S. rice exports are expected to reach 4.2 million tons by mid-2025. While pricing pressures will persist, several positive factors are shaping the future:

• Japan is expected to increase imports under relaxed WTO quota rules.

• Iraq and Middle Eastern markets are showing renewed interest in U.S. rice.

• Sustainability efforts by U.S. farmers may give American rice an edge in premium global markets.

With a focus on quality, trade partnerships, and market diversification, the U.S. rice export industry is likely to remain strong in the coming years.

Conclusion

The U.S. rice export market has proven resilient amid global competition, with Mexico, Japan, and Haiti leading the list of buyers. Although pricing challenges and rival exporters pose risks, the U.S. continues to secure its place as a trusted rice supplier worldwide. By targeting premium markets, strengthening trade agreements, and improving competitiveness, the U.S. is set to sustain its rice export growth in 2025 and beyond.