What Is Matcha Powder? Uses, Benefits, and How It’s Made

Every one of us has that morning routine that puts us down to earth. It could be the silent vapour of a cup of coffee to some or a brisk walk to others. However, in recent times, you have probably seen a bright, green beverage taking over your social feed and local cafes. In case you have been asking yourself what all the hype is about, then you are at the right place.

It is not merely a trend; this green magic is an extended tradition that provides a kind of zen-energy unusual to coffee, a cool, concentrated alertness that cannot be found anywhere but here. In this post, we will enter the world of matcha powder and find out why this trend is the ultimate glow-up to our everyday life.

What Exactly is Matcha Powder?

Although both are derived from the Camellia sinensis plant, the matcha powder is not ordinary green tea. When you make regular green tea, you steep the leaves and then dispose of them. When you have matcha, you are eating the whole leaf.

The leaves are cultivated in the shade, approximately three weeks before harvest. This insufficiency of sunlight triggers the plant to excessively produce chlorophyll and L-theanine (the feel-good amino acid) to make the powder have a neon-green hue and an umami flavor profile that is both earthy and somewhat sweet.

How It’s Made: From Kagoshima to Your Cup 

The process of good quality of matcha powder is an art. The process at its source, namely in areas such as Kagoshima, Japan, entails:

• Shading: Shading the plants to prevent direct sun to increase the nutrient density.
• Hand-Picking: This is the method of picking the youngest and most tender leaves.
• Steaming / Drying: Sealing the color and eliminating oxidation.
• Stone-Grinding: Grinding of the leaves gradually into a silk-like dust to preserve the fine nutrients and taste.

The Benefits: Why Your Body Will Thank You?

People are replacing their third cup of coffee with matcha not only because of the aesthetics. The benefits are deeply felt. Some of the major benefits of switching to matcha powder are: 

• Calm Energy (No Jitters)

Due to the presence of L-theanine in matcha, the caffeine is slowly absorbed into your bloodstream. That is, you will experience 4-6 hours of continuous concentration without that heart-thumping jitters or the feared 3 PM coffee crash.

• An Antioxidant Powerhouse

Matcha contains catechins (in particular, EGCG), which combats oxidative stress. Actually, a single cup of matcha even contains up to 10 times the amount of antioxidants found in ordinary brewed green tea.

• Metabolism and Skin Glow

It’s a natural detoxifier. The abundance of chlorophyll contributes to the natural detox process in your body, and the antioxidants go both inside and outside to provide that healthy, hydrated look to your skin.

Experience The Magic with Bree Matcha

When you are willing to begin your ritual, we will introduce you to Bree Matcha. Bree was founded as a result of a personal search for balance, co-created by Sanya Malhotra alongside wellness gurus Dr. Kunal Shah and Siddharth Shah. 

Sanya discovered her "zen" amid the volcanic soils of Kagoshima, Japan, and she had a desire to propagate the same purity in India.

Whether it is our Ceremonial Grade to make the morning a more mindful process or our Everyday Matcha to use with your favorite recipes, you are getting 100% pure, shade-grown goodness with no additives.

Ready to find your calm? Bree Matcha today and transform your daily routine into something more than another day. Your glow-up begins with one whisk!